Twitter is the best place to know what’s happening in the world and to talk about it. Twitter today announced a strategic collaboration with Globe Telecom and Smart Communications to provide daily entertainment updates via Twitter Lite to help Filipinos stay updated on what’s happening with their favorite Pinoy idols and be part of the global conversation. The partnership with Globe Telecom and Smart Communications will extend the benefits of Twitter Lite to over 120 million mobile subscribers in the Philippines, including those living in outlying islands and rural areas.From left to right: Harvey Libarnes (Smart Communications VP, Digital Products and Partnership), Tina Pang (Twitter SEA Head of Sales), DwiAdriansah (Twitter SEA& Australia Head ofBusiness Development), Popo Yambao (Globe Telecom Prepaid Brand Director)
Globe will be promoting Twitter Lite through a custom Twitter timeline t.co/GlobeEntertainment and Twitter data pack through SMS marketing and USSD menu browser to their subscribers. Smart will offer a custom Twitter timeline t.co/SmartEntertainment and Twitter data pack through SMS marketing to their subscribers, as well as expose Twitter Lite on the Opera browser speed dial.
Twitter Lite provides a faster, data-friendly and more accessible mobile web experience for Filipinos across the country. Through Progressive Web Apptechnology, Twitter Lite allows up to 70% data saving, 30% faster launch time, and takes up less than 1 MB memory on mobile devices.
Those on Twitter Lite will also enjoy app-like performance such as a wide range of push notifications and offline support without the need for an App Store or Google Play account.The latest version of Twitter Lite adds Poll creation and safety features to block, mute and report, alongside other key features of Twitter on the mobile web experience. Twitter Lite is available at mobile.twitter.com — on smartphone or tablet in 42 languages including Tagalog. Both partners will also be doing roadshows across the country to support promoting Twitter Lite.
Tina Pang, Head of Sales, Twitter Southeast Asia, said, “The Philippines is one of our key emerging markets worldwide and we are committed to providing the best way for Filipinos to get live updates in news, entertainment and sports on Twitter. We are excited to announce Twitter Lite today with our partners Globe Telecom and Smart Communications, to bring a better mobile web experience for Filipinos across the country, especially those in outlying islands and rural areas with network connectivity issues, to stay updated with their favorite Filipino idols.”
Albert de Larrazabal – Chief Commercial Officer, Globe Telecomsaid, “As the mobile leader and the purveyor of the digital lifestyle in the Philippines, this partnership with Twitter will reinforce the Philippines’ title as the ‘Social Media Capital’ in the world which we jump started in 2014 by introducing digital lifestyle in the country. With Twitter Lite, our customers now have the means to stay up to date with the latest local news and follow their favorite entertainment stars in an affordable and accessible way.”
Harvey Libarnes – VP, Digital Products & Partnership, Smart Communication stated “Our partnerships with Twitter will extend our reach to our 63 million subscribers across the Philippines through Twitter Lite, including those living in outlying islands and rural areas. By subscribing to t.co/SmartEntertainment, they will have access to the latest information on their favorite Pinoy stars and be part of the global conversation.”