If you don’t have the big bucks to make a lot of splashy newspaper advertisements, that shouldn’t prevent you from promoting your business. All you need are the right techniques to get the right message to the right people at the right time. Here are some pointers to help you succeed:
Make customers feel special. Customers like being recognized and will respond well to your efforts no matter how small they are. Personalize your sale by writing thank you notes or giving small tokens of appreciation. Your customers will love you for that.
Create business cards that people will keep and remember. Many business cards are disposed of hours after a meeting. So your card won’t get dumped, make one that recipients can use. Fill it with useful information but don’t make it boring to read. Remember that your card says a lot about your business and the kind of person you so give it a good face.
Develop existing relationships. To extend the reach of your business, know the people that your customers know. They could be your future customers too. If you know 200 people and they each know 200 other people, that translates to 40,000 potential contacts. Get leads from friends, clients, colleagues, and family members.
Look for something unusual about your business and publicize it. Send your story to newspapers, radio stations, SEO your website, and magazines.Their readers might be interested in what you have to offer. To increase your chances of being published, include a photo with your press release since editors are often looking for interesting fillers to break up the gray look of text.
Show your expertise by writing an article for newspapers, magazines, and Web sites. Make sure that your name, company name, product or service, and phone number are included at the end of the article. If the editor uses your article, you get free publicity and help promote your business.